March 29, 2015

SOL 29: How Direct Marketing is Like Religion

This post may be a bit controversial, and I may offend some people. Let me start by saying that is NOT my intention.

But all this Direct Marketing stuff needs to S.T.O.P. on Facebook!

When I scroll through my newsfeed, I'm BOMBARDED by advertisements. Beach Body, Plexus, Scentsy, Silpada Designs, 31 Gifts, Pampered Chef, It Works, Tastefully Simple, Younique, Mary Kay, Avon, Jamberry... the list seems endless!

Between the DM ads and all the GoFundMe and charity fundraisers, it seems like the entire PURPOSE of social media is to ask for people's money.

Except that's not how I want it to be. I never advertise my TPT products on my personal FB page. I want to use social media to connect with my friends and acquaintances. You know... to talk about things and share our lives like we used to do in person BEFORE social media.

Am I alone in this?

Some days, like to today, it really feels like I am.

It's not like I don't understand why Direct Salespeople reach out to their "friends" on Facebook and other social media. I get it. I really do.

And it's not even that I can't see the value in some of these products. I have some fantastic products from some of these businesses. (Most have been bought out of pure guilt.)

But it's SUPER annoying when 90% of your posts are about business. Maybe because social networking is what I do when I'm trying NOT to think about work.

Not to mention, my mama taught me that it's rude to ask people for money.

I think the biggest offenders are those in the "health" industry. There are some FABULOUS people on my friends list who work for these companies, and I swear they post before & after shots of "customers" ten times a day!

WE GET IT!

If we want to buy your product, WE ALL KNOW who to ask!

Please don't make me hide you from my newsfeed. Because then I'll miss out on the 10% of your posts I DO CARE about. And I won't interact with you. And then I'll probably forget we're even friends.

I've done that before. With people I'm happy to forget.

Is shoving your business down people's throats ANY BETTER than shoving religion down someone's throat?

Hint: It's not!

I read a post once in which an acquaintance said, "Religion [and Direct Marketing] should be treated like your penis. Go ahead and be proud about it. Maybe even offer it up once if you know someone who may be interested. But respect others if they tell you they don't want to try it out. Anything more is harassment!"

I have to say that I agree. Wholeheartedly.

When did this become acceptable?

5 comments:

  1. LOL!!! I'm not offended. Your wit is out of this world.

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  2. I 110% agree! The products on my feed have mostly been Advocare, 31, and Jamberry. I can deal with once a week posts just to remind people that you are a consultant, but anymore than that will get you hidden!

    Meg
    Third Grade in the First State

    ReplyDelete
  3. I enjoyed your RANT. Loved the use of capitols for emphasis. A strong voice is evident throughout this piece. You will not be Robinson Crusoe on this platform, I can assure you! I also detest those memes that implore me to share if I REALLY CARE about my sister, brother, daughter, son long lost cousin, family pet,and so on. More power to you for expressing your undoubted irritation with this hideous practice.

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  4. I enjoyed your RANT. Loved the use of capitols for emphasis. A strong voice is evident throughout this piece. You will not be Robinson Crusoe on this platform, I can assure you! I also detest those memes that implore me to share if I REALLY CARE about my sister, brother, daughter, son long lost cousin, family pet,and so on. More power to you for expressing your undoubted irritation with this hideous practice.

    ReplyDelete
  5. This post has me thinking. In some ways I think requests via social media seem to put me less on the spot because it feels like it's just a blanket out there option that I can feel free to scroll if I am not interested. I do get your frustration though when social media posts in general don't align with what you are wanting from it.

    ReplyDelete